About FACECARD
FACECARD is West Africa's premier digital talent discovery platform. We discover, validate, and develop modelling talent through a digital-first competition format -- starting with Ghana, expanding across the continent.
Every district in Ghana has untapped talent. FACECARD creates a fair, transparent pathway from local discovery to national recognition and international opportunity.
Our AI-powered photo processing ensures consistent quality standards while celebrating natural beauty. Our multi-channel voting system -- app, USSD, and SMS -- means everyone can participate, even without internet access.
260+
Districts
16
Regions
5
Segments
5
Faces Crowned
How Contestants Are Scored
40%
AI Score
Our Face AI analyses each contestant's photo across five dimensions using advanced computer vision and the golden ratio. This ensures objective, consistent evaluation.
60%
Human Vote
The people decide. Votes from the app, USSD, and SMS are combined. This ensures the public has the biggest say in who represents their district, region, and nation.
Facial symmetry analysis using golden ratio proportions
Texture clarity and evenness, preserving natural skin tones
Facial feature ratios measured against golden ratio (phi = 1.618)
How well features translate to camera, expression quality
Overall visual impact, confidence, and screen appeal
Five Faces of Ghana
Each country crowns 5 national representatives, one per segment.
High-fashion editorial and runway. The quintessential modelling talent -- poise, proportions, and presence.
Rising stars aged 16-21. Youth-focused brands and the next generation of West African talent.
Unconventional beauty that breaks the mould. Game changers redefining beauty standards.
Mass-market appeal. The people's face -- relatable, charismatic, brand-ambassador ready.
Highest social engagement and influence. Content creators with magnetic online presence.
The Road to the Crown
STAGE 1
260+
District
Every district in Ghana. Local talent starts here.
STAGE 2
16
Regional
Top performers from each region advance.
STAGE 3
1
National
Semi-finals (48) to Finals (10) to 5 Faces crowned.
STAGE 4
Annual
Pan-African
Ghana's Faces compete at the continental finals.
What Winners Receive
Signed with top West African modelling agencies for professional representation.
Substantial cash rewards at district, regional, and national levels.
Represent Ghana at the annual Pan-African Finals in a rotating host city.
Exclusive deals with leading West African and international brands.
Professional development workshops in modelling, media, and personal branding.
Full professional photoshoot and digital portfolio creation.
Frequently Asked Questions
Download the FACECARD app, create an account with your phone number, and submit your application with a high-quality photo. The early bird application fee is GH₵ 50 (regular GH₵ 100). Our AI validates your photo for quality before you enter your district competition.
You can vote through the FACECARD app (GH₵ 1 per vote from your wallet), via USSD (*XXX*code# at GH₵ 1 airtime), or via SMS. Every user also gets 3 free daily votes per contestant. Vote packages offer bonus votes at discounted rates.
Our AI analyses five dimensions: Symmetry (25%), Skin Quality (20%), Proportions (20%), Photogenic (20%), and Camera Presence (15%). The AI score accounts for 40% of the combined score, with human votes making up the remaining 60%.
Yes. USSD voting works on any phone -- including feature phones with no internet connection. Dial *XXX*[vote code]# to cast your vote. This costs GH₵ 1 deducted from your airtime.
FACECARD has five segments: Classic (high-fashion), Fresh (rising stars 16-21), Bold (unconventional beauty), Commercial (mass-market), and Digital (social media influence). Each segment crowns one national Face.
Winners receive modelling contracts with top West African agencies, brand partnership deals, cash prizes, and the opportunity to represent Ghana at the annual Pan-African Finals. The specific prize package varies by segment and stage.
Download the FACECARD app to apply as a contestant or start voting for your favourites today.